Custom Publishing Management Services

Educational publishing companies are continuously looking for ways to develop a competitive advantage, expand their opportunities, and meet the needs of the marketplace in the most cost efficient ways possible. Within the higher educational marketplace (two & four year colleges/universities, vocational, and professional-career schools) the fastest growing trend is the need for and use of customized products (print and digital). Your customers are looking for integrated educational products that can be tailored specifically to their course needs and professional preferences. As you may already have seen, many of your competitors are increasing their investment in their custom publishing operations and capabilities. We can help you create a cost effective and highly professional “turn-key” custom publishing solution. When working with YOLO Interactive as a strategic partner, your company will have the ability to provide this option to your customers without making the significant up- front and continuous financial investment and resources associated with developing and maintaining an internal custom publishing operation (sales/marketing & production/editorial).

Our objective is to provide your organization with an approach to custom publishing that allows you to more efficiently focus your sales/marketing and product development efforts to expand the number of adoption opportunities. You will have the opportunity to take advantage of the experience, creativity, and talent at our disposal. YOLO Interactive wants to help you tell your story to the market and increase sales. The benefits are clear.   

• Our experience is centered on providing high quality customized end-user products and outstanding customer service to our clients who serve the higher-educational, professional/career, and vocational segments of the marketplace. 
• YOLO Interactive offers your organization the flexibility of our processes and suite of services will help you quickly exploit the increasingly growing market opportunities that have been associated with customization.

Editorial and Production Services

YOLO Interactive will provide your company and customers with a full range of custom publishing services that produce high quality educational products for your customers. We are committed to providing your customers with the highest quality product that exceeds their expectations. When working with YOLO Interactive you will find that we provide:

In addition, our professional publishing services and editorial team ensure a hassle-free and rewarding authorship experience. These activities include:

• Cost Management  
• Copyright Clearance
• Typesetting/Editing/Proof Reading
• Cover & Text Design/Formatting
• Printing & Binding
• On Time Delivery
• Inventory Management and Tracking

Types of custom projects your customers will be able to custom publish:

• Adaptations and/or rebinding of your content
• Combined their original content with yours
• Readers and Anthologies
• Workbooks
• Activities/Lab Manuals (Modern Languages)
• Handbooks
• Course/Lecture Notes
• Preliminary Editions
• Out-of-Print Works
• Study Guides

 What you can expect when working with YOLO Interactive

The opportunities and benefits that your company can realize if you decide to expand your custom publishing capabilities with the assistance of YOLO Interactive can be summed up as follows: 

• A Pro-active Sales Approach: We know how to help your sales organization develop a competitive advantage and strategically present, sell, and close adoptions where customization is a factor.
• Sales/Marketing Tools and Resources to Promote Customization: Working in concert with your Marketing Group we can assist with the creating creative tools that will tell your story and compliment the message you want to put out to the market.
• Enhanced Product Development (a “value added” approach): We can assist with the process for rapidly providing market feedback and trends that will help guide the further development of your traditional products and derivatives.
• Expansion of Your Organization’s Strategic Selling Competencies through Training: We can provide your staff with the  additional selling, prospecting, & closing skills and techniques that will help them expand your custom opportunities and revenue opportunities.

Gaining a Competitive Advantage

• Your competitor’s custom operations (if they have one) generally are more expensive to maintain (i.e. bloated infrastructure & organizations) and slower to react.
• They are burdened by in-flexible financial benchmarks.
• Competitors are increasingly seeing the importance of offering an expanded variety of customized options to their customers and are investing more resources.
• We are the first company to specialize in developing and offering a full suite of custom publishing services (acquisition, sales/marketing, training, editorial, production, and manufacturing) to educational content companies that want to get into the game at the most cost efficient means possible.
• Our experienced and knowledgeable content professionals can give you the presents and edge you need to succeed.

Providing Financial Data and Analysis

• Create a customized profit & loss statement based on your specifications (margin requirements)
• Provide on a quarterly a financial analysis and forecast of custom revenue and associated costs.
• Minimize obsolete inventory and markdowns.

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